Hi, My Job is to curate best marketing resources per week for Marketers and Entrepreneurs. Here’s what I have found that might be helpful for you to get better at social media marketing. 

1. Facebook’s Widely Viewed Content Report 

Facebook released its second Content report that tells you what type of content is going viral on Facebook and what type of content they are removing from platform. This report tells you state of content on Facebook. A must read for you if you use Facebook for advertising or organic growth of your business. 

2. Instagram Home & Explore Algorithm Engineering 

In August, Facebook Engineering Team explained how they recommend content to users on Home page and Explore. This report opens you to the reality of Instagram algorithm and exposes all those IG gurus charging $$$ to teach you about IG. Once you read this, you will have a clear approach. 

3. Meta’s New Advertiser Success Center 

Facebook launched another great resource for advertisers last month. You can now utilise a new Facebook Advertising Center to help you run successful campaigns. How? From Audience retargeting to strategy building, Facebook curated best tips for you. 

4. Deal with iOS 14.5+ with Help of Tiktok 

Tiktok launched a new report on how businesses and advertisers can deal with iOS14.5+ and get better results. Planning to run Tiktok Ads, This one report is a must read. 

5. Twitter & Pinterest Holiday Marketing Insights 

Ahead of Holiday Marketing Push, Both platforms shared how audiences work during holiday times and how advertisers on both platforms can utilise this data to get better results. A must read if you are into advertising on either of these platforms. 

6. Youtube’s Guide on Using YouTube Shorts 

Last Week, YouTube launched a new report on best practices for YouTube Shorts and answered some questions about the new format that will help you understand how YT shorts are different from Tiktok and how to use them! 

7. LinkedIn’s Post Search Algorithm Revealed 

The engineering team at LinkedIn changed the search algorithm to make sure they show better results to users. They revealed the process of how the algorithm takes a piece of content and ranks for a search term. You can read the report to understand the algorithm. 

8. A Content Marketing Salary Report

I see every single day 3+ new posts in this community asking about how much they make, salary questions. That’s why this strategy is for content marketers in marketing industry looking for salary insights. A must read! 

9. Google shared Examples of Best Meta Descriptions and Practices to Use Them! 

Last week, Google Search Console shared new examples and best practices for meta descriptions to rank better. It’s a great documentation to understand a crucial element of SEO. 

10. Facebook’s Video Distribution Report 

A new report by Facebook showing video content is being distributed on Instagram and YouTube. Focused on points like content repurposing, video length And how to measure the success of your videos. A great read! 

11. Future of Marketing Without Cookies and more transparency 

A report by Reuters highlighting how marketing will change with times when privacy issues will lead to a cookie less future. A great read to understand what’s the future of marketing in next 5 to 10 years. 

12. How Business Messaging is Becoming an Important Aspect of Marketing 

Meta partnered with BCG to present us a report how business messaging is making an impact on audiences with various demographics. How different industries are using business messaging and Better communication strategies to get people to buy more. A must read for growth marketers and CMOs. 

13. Tiktok’s Marketing Report on Gaming Industry 

The platform shared new insights on how gaming industry is growing on the platform and how brands can use the opportunity to market their business to a new audience. 

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