I’ve been telling creators and businesses to build an exit plan before it’s too late. The way social media algorithms are evolving. There will be only a content engine.
No Influencer, No Creator, No Social Media business. What we would have left is an AI-controlled content engine.
That engine never gives a creator or business enough time to build that connection. Or brand messaging. We all are going to be affected by this. Me too.
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June 12, 2023 - 10 min read
The Instagram algorithm doesn't promote your posts and help you get new followers. Then you need these tips to beat the algorithm. Growing on Instagram is complicated, the algorithm keeps changing but you will know few basics that remain the same.
As I am writing this my friends account reached 1,000 this week and he was stuck at 310 followers for a month. I just made few changes and told few secrets used by me for my clients. Good for you, I have mentioned those secrets to help you reach 10,000 followers this year.
After wasting like 1-2 minutes doing introduction, here is the roadmap:
Optimizing your account is as important as wearing mask in this pandemic. But why? To make people follow you when they visit your profile. Here are 5 steps to do that:-
Here is a perfect example of optimized bio:-
Everyone thinks they are posting quality content, including me. But it's not about you that you think that's high quality. It's about your followers if they think your post is shit, accept it.
For example- When I wrote this blog my mind said, "dude, it's complicated make it simple". But if you found this simple, then it is.
High-quality Content makes people-
So, start creating content that makes people do these things. *Bonus* quality content also makes people follow you on other platforms.
Social media platforms are all about connecting with people. Instagram is a photo-sharing platform, so most people share their best moments or content here.
But Why do they share them?
They want to be talked about, appreciated or may be want to hear your opinion. So, that's what you need to do comment on their posts, give your opinions. A genuine comment or opinion will make them visit your profile and your quality-content will make them follow.
"Valuable comments attract value based audience".
Content Calendars are the new hype, but why? Calendars help you to be consistent, organized and in tracking your account's performance. These calendars can be created by an individual or you can appoint me to create one for you for $10.
Why You should create or buy one?
Next time, if you forget posting on Instagram due to a busy day or burnout. Remember, sticking to a calendar will prevent that and make your work easy. Why? Because you can easily schedule your posts through tools like later and sprout social, according to your calendar. Isn't that easy?
Stop randomly copy-pasting hashtags that you found on google. You need to know how to research and use hashtags to help you get more likes and followers. So, To find hashtags that work you need to know, these three factors.
So, on basis of these 3 factors research your ideal hashtags to help you grow your Instagram account. But, If you need more details about finding Hashtags, subscribe to this blog!
The power of Instagram lives is unbeatable, my friend Dave when he was on the way to reach 100k followers. He did Instagram live with two other Creators in his industry.
After that he gained 1,000+ followers in 60 mins. But why Instagram Lives are one of the best ways to grow in 2021?
Because you get live attention from your audience and when go live with other Creator. There audience focus more on finding who you are and your specialities, which makes them visit your profile.
I consider that even you have 40 followers, instagram lives will result in building deep connection with your Audience. Also, doing live with small creators will deliver great results.
Facebook is pretty much dead, but groups and marketplace are still growing as no other platform does it better. Here is how, you can use groups to grow Followers:-
This will help you gain loyal + targeted followers who will always like and engage with your Posts. But you need to find an active and Targeted group not any random.
Many people have lots of like but the comment ratio is like very low. The reason behind this is they have followers but not Community. On Instagram, that community is build through DMs why?
Because content is the reason they follow and like but if you are in their DMs you have a human-connection with them. People like when you take out time to talk with them, no matter they are your regular followers or a big content creator.
Why you need to do this?
Instagram Dm's are a great way of building community that not just likes your Content but also comments and buy your products if you have a business or a course.
Copycat of Tiktok can easily help you grow your followers as it's Organic reach is pretty similar to Tiktok. But there are some basics you need to know, for going viral on Reels.
If you follow these tips, chances of growing followers and going viral is pretty high. *Bonus* Post Instagram Reels and go offline for 1-2 hours, always works for me for high engagement.
Looking for a more easy way to grow your following, then you need to get the money out. Instagram Ads and paid Shoutouts are the one you need to grow with money.
These both ways are capable of helping you a lot and can lead to easy growth. You just need to execute this way, correctly.
Some platforms are highly Organic and can help you build your Following on Instagram. Like, you can use Tiktok and Clubhouse to grow your Instagram.
Be active in clubhouse rooms, share your thoughts and at the end ask those people to catch you up on Instagram. This helped me grow 2,000 Followers in one week and those Followers were highly interested in my content. Same with tiktok, when a person from Tiktok follows you on Instagram they are more likely to comment + buy your stuff.
Cross-promoting is a great way to build a loyal fan army on Instagram, let that happen!
I didn't include some ways like Instagram stories they have different approach on your growth. But I can assure you that this is a complete roadmap to success on Instagram and you need to follow this!