I’ve been telling creators and businesses to build an exit plan before it’s too late. The way social media algorithms are evolving. There will be only a content engine.
No Influencer, No Creator, No Social Media business. What we would have left is an AI-controlled content engine.
That engine never gives a creator or business enough time to build that connection. Or brand messaging. We all are going to be affected by this. Me too.
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June 12, 2023 - 8 min read
Growing on Instagram is seems pretty hard in 2022 but I’m going to make it more easy and systematic for you. How?
In this post, I will explain you how Instagram algorithm works and then we will move on to strategies and tactics that you can use to grow on Instagram in 2022.
At the end, you will have a clear plan for taking over Instagram this year. So, let’s start with Understanding how Instagram algorithm works in 2022!
Last week, I found a secret community of Instagram employees sharing their
knowledge about Instagram algorithm and much more.And here is what I found
Lots of creators are just sharing valuable
content and wondering why they are not
growing but the thing is the algorithm use
"read path models" to filter content for explore page and in this algorithm observe how
similar your content is to the creators that
are already on the explore. And things like
engaging, similar Color scheme and the
heading text helps algorithm understand
your content and rank on explore. So, if you
are out of community and trends, you will
find harder to get your posts to explore station.
Instagram algorithm includes various
structures like Iteration speed, value
Modeling and many more. All that focus on
making the Instagram feed worth staying
and after a violation. Instagram starts to
prioritise your content lesser as these
structures don't want bad content on the
feed. And after few weeks or months, if
algorithm tracks that your content is
performing well. Your account will be back
on track you just need to be consistent after
Why? Because when algorithm hashes users
to add to "suggested accounts" and other aspects. The accounts with more posts come up again but the algorithm eliminates them and the account is mentioned once. After that the account is tracked by algorithm and focuses more on things like how many followers are liking the post and how long they are viewing the video content. So, algorithm doesn't care about posting frequency as much as you think. That's why focus on engaging frequency more than posting because that will help you get exposure more easily and algorithm can't stop you + will mark you as an active user in the community.
Even Instagram will not accept this statement
but reels is not just a feature. Reels is like a
different part of the app and it needs a different algorithm. Why? Think of Tiktok, one algorithm running the platform and providing the right content to a targeted audience. Can that algorithm also work for photos? No, the same thing is with reels. The algorithm for reels is in development, duplicated content is going viral, wrong videos are reaching to users. Instagram reels algorithm is not just organic, it's in development. I am also watching reels from creators, I never engaged with and many others too are facing the same issues.
Suggestion for you: If you want to learn more deeply about Instagram Reels algorithm you can read my post on mastering Instagram reels.
I hope now you have a clear understanding of how Instagram algorithm works and validates your content. Now, let’s move to tactics and tips to grow on Instagram!
Reaching first 10,000 followers is a milestone for every Instagram user and here is how you can achieve that level in 5 Steps!
Most people on Instagram are suggesting to have a long Instagram bio but is that helpful? No, that's what your post are for! You need to keep your bio short and simple to understand for the visitor. LinkedIn, Twitter, Tiktok on all platforms Creators are keeping it short and simple because you just need to give an amazing first impression to make them move to your posts section or link in bio.
First, start creating posts and introduce yourself to the community of creators in your niche. You can easily find the best creators in
your niche through hashtags, and explore page. Then, you need to network with them and show them why you are creating content
and never make them feel like you are doing it for a purpose because then you will never make them trust you and recommend
you to your audience. I recommend you reading "how to win friends and influence people" to master the art of making people
believe in you or another hack you can use be real with your vision behind connecting because that always seem to work!
You need to Post consistently and try to level up your content by studying the insights and keep engaging with your favourite creators and try to find new creators like you trying to grow on social media. And try to connect
with your newly grown followers because that will help you build a loyal community of followers and then at last post meaningful stories because most creators try to fake Stories or try to make them perfect but it's about making stories worth watching for your followers.
There are 2-3 methods or basically ways to do
collaborations. For Instagram live collaboration, you need to build a great connection with collaborator first and then ask them out to do a live with you on a certain topic. Then, the typical post collab that you can pitch straight away to the
creator if they are open to collabs and if not by building a connection. The third method is long-term collaboration- only a few pages are open to these and they are hard to find. But
after all that finding, pitching, formatting. What's left?
Understanding the new
and old audiences
The new followers gained from the collaboration can build up your account or can destroy your account. Why and how? The
new followers will have a different interest and appeal toward your account and your existing followers will want the same
thing from you. That's why you need to create a balance between the two audiences by asking the new followers what they want and understand how that appeals to your audience.
Understanding story insights is the key to reach more followers through stories. Here is what you don't know 🔽
“Instagram story views increase and decrease based on “navigation” and “interaction”.
In Instagram story insights, you will see a metric called “navigation” and below that you will see
Back- means the follower swiped back to see your last story or someone else's story they saw before!
Forward- means the follower clicked to see your next story
Next story- the follower moved to see someone else's story
Exited- means the follower left the stories.
Founded: If your story have more forward and next stories. Then Instagram will push your stories to more followers as they want users to watch more stories and stay in stories tab.
Why?: After 2-3 stories they hit users with an ad!
I really hope you enjoyed reading this blog post and learned something new about growing on Instagram. To get more Instagram tips you can check my other blogs or visit my Instagram account filled with tips for you!