I’ve been telling creators and businesses to build an exit plan before it’s too late. The way social media algorithms are evolving. There will be only a content engine.
No Influencer, No Creator, No Social Media business. What we would have left is an AI-controlled content engine.
That engine never gives a creator or business enough time to build that connection. Or brand messaging. We all are going to be affected by this. Me too.
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January 23, 2023 - 8 min read
I scrapped this list of recommendations from different reddit post. This took a while to curate because there were a lot of people defending some courses as the best & few saying they don’t hold any value.
Recommended by u/analyze on reddit, This course is an introduction to Inbound Marketing and will help you understand how to build buyer personas. You will learn how to craft your business goals with the right KPIs. Additionally, this course will make starting with content marketing easier!"
recommended by u/intjonsteroids, This course is more in-depth and highly recommended as the certification you will receive holds more value than Hubspot Inbound Certificates. It covers more aspects of marketing and provides more than just certification and knowledge. Additionally, there are other benefits you can gain from passing the exams with this course. This is why this course is considered to be very good
recommended by u/frontdoormedia, This course is for amateur marketers who already have some knowledge of marketing and want to advance to higher roles. The course focuses on helping participants improve their marketing skills and qualify for CMO positions.
There were a lot of redditors recommending his course. His Blogs are good too. This course, by Mark Ritson, is designed for marketers who want to learn more about marketing in a shorter period of time. It is called the "Mini MBA in Marketing." The course will assist participants in learning the principles of marketing and how to apply them in 2023. Mark Ritson is a highly renowned marketer and has been conducting this course for a long time. In my opinion, it is worth taking.
recommended by u/RawketTK to another user in a thread. To gain a thorough understanding of how Google Analytics works and its most important features, Google's own analytics course is the best option. However, the course has not been updated to teach about Google Analytics 4 and, with Universal Analytics being phased out this year, it is recommended to take the course once updates have been made to include this information.
recommended by u/Jade_Jaded in a thread about marketing courses in 2023. Semrush is one of the leading SEO marketing tools and they also offer their own courses to help new SEOs improve their search engine marketing skills. Their courses cover basic knowledge of On-page SEO, basics, and other elements to get participants started in this marketing channel.
Recommended by u/LoveFightWrite for Instagram. This course, by Meta, is an introduction to paid marketing on Instagram and Facebook. It is a must-take course for those looking to begin a career in social media marketing. You will learn about managing paid campaigns on Facebook and running ads in different formats. They will also come to understand that Instagram paid marketing is more than simply clicking the "Promote" button
recommended by u/cryptoderelict. This course is part of Google's Digital Garage and helps individuals learn the basics of digital marketing. It is designed for people who are relatively new to marketing and are not familiar with how social media and brands work to market products. Participants will learn more about the basics of marketing. The course holds value because of the Google certificate that is earned, which will make a better impression on recruiters when applying for internships.
recommended by u/RedWritingHood76 not basically for course but regarding a resource + they have a good course too. Storybrand is a marketing publication where one can learn more about marketing storytelling and branding, even without taking their courses. However, they do have marketing storytelling courses that will teach more about understanding consumer behavior, the art of storytelling, and market research. This goes beyond what is offered in other courses mentioned.
recommended by u/ONNEAPP for beginners. Udemy's Digital Marketing course is often praised and criticized by new marketers because it can be too basic or advanced, depending on one's current marketing knowledge. The course covers all aspects of marketing. However, Udemy features a lot of other marketing courses, so if this one is deemed too basic, you can find others on the website. And there are courses with certification & without them.
recommended by u/alphatrixdigital. This course by Wordstream takes you through the basics of PPC marketing and how to manage your ad placements, spending, and other aspects of PPC marketing. It's one of the first courses to take if you're just starting with PPC marketing. After completing this course, you can also take courses in Google Digital Garage about Google Ads specifically. However, I believe this course is ideal for beginners to start with PPC marketing.
Recommended by most email marketers on reddit to begin with because email marketing is too niched and there aren’t good ones to recommend. Besides this course, email marketing courses are not highly recommended by marketers. This is because email marketing varies greatly from industry to industry and the basics of an email strategy change depending on different buyer personas and niches. That's why only Hubspot's email course is recommended to take in order to learn the basics. After that, the most valuable lessons come from working in email marketing.
It’s not that famous but extremely useful to get into paid Tiktok, recommend by u/lazymentors. The TikTok Ads Academy was released last year and is not widely known, but the course is highly effective in helping with TikTok paid marketing. You will learn about the differences between TikTok ad formats and how they compare to each other. TikTok paid marketing is currently cheaper than other platforms, which is why there is a high demand for TikTok marketers. For these reasons, I recommend taking this course.
First, Most Redditors believe that courses don’t make huge impact on hiring and aren’t loopholes to get into marketing. But are always recommended because they are short and you can improve your skills from time to time.
Second, Most Redditors have recommended the same courses over and over:
There are few others but these were mentioned more than 30 times in the comments I scanned through!
Third, Courses by Udemy, coursera and few other publications are valuable but aren’t respected among marketers. There were various comments mentioning that the efforts in few of the courses are low.
Last, For Small Businesses any of these courses can open their eyes to a new way of marketing this business. It’s always better to take these type of courses than getting scammed by online gurus.
Bonus, To educate businesses & marketers about new marketing solutions. All these platforms: Tiktok, Instagram & Pinterest launch new educational resources to learn but they aren’t heavily marketed but I can make your job is easy. You can subscribe here or below to receive those resources for free when they launch!