Hi, My Job is to curate best marketing resources every week for Marketers and Entrepreneurs. It’s part of my newsletter “The Social Juice” where I share 5 selected resources for 6,000+ marketers.

Here’s what I have found that might be helpful for you to get better at social media marketing.

1. Instagram Trends 2023 Report on Gen-Z, Content & Social Trends

This report focuses on how businesses can utilise their Instagram accounts to target new Gen-Z audiences and also talks about the upcoming trends in 2023. This is an official report from Instagram, that’s why a must read!

2. TikTok’s Top Ads of 2022 to Learn about Best Ad Creatives

Tiktok recently awarded Top Ads in Europe and you can read the case-study to analyse all of the Ads that won the Awards in different-different countries. You can find the creatives and take inspiration from the winners to create your next Tiktok Ad. A must visit.

3. LinkedIn’s B2B Leadership Impact Report 2022

LinkedIn launched it’s 5th Annual B2B Leadership Impact Report. This report focuses on how B2B influencers and companies can influence customer decisions with leadership and using LinkedIn. You can read all 5 reports about B2B and find economic & marketing related insights useful for B2B.

4. YouTube’s 67-Page Podcasting Guide

This guide focuses on how to market Podcasts, what biggest podcasts in the world share in Episodes. This long report will help you grow your podcast on Youtube & also focuses on growing a podcast overall on any platform with help of targeted strategies. A must read!

5. Snapchat’s New Report on How AR Industry will Scale in Next Few Years

This report by Snapchat focuses on how the role of AR will shift E-commerce marketing in next few years. It’s a must read for someone who want to inform themselves about Storytelling through AR, engaging through AR with Snapchat Audiences. This is a data-powered report about Snap & AR.

6. Double Verify’s Report about 4 Fundamental Shifts In Advertising & Media Report.

This report by Double Verify talks about some of the shifts that are happening in Ad world and also Media. Talking about consumers and how the attention spans and interests are changing constantly. They surveyed users across 18 different countries, a detailed report. Honestly a good read, only exception is they want email.

7. A In-depth Case-Study on Community Building & Growing 1,000 True Fans.

This 10,000+ words long case-study highlights how brands and creators can rely on 1,000 loyal fans to scale their business. From turing your regular followers into true fans. You will learn everything about community building and selling through communities. A must read!

8. Pinterest’s Prediction Report 2023 on Trends that will rise on The platform

This Pinterest report highlights all the trends that might occur next year on the platform. And hos these trends will affect Advertisers and publishers to launch Ad Creatives and grow organically. Again, a must read if you are going to utilise Pinterest next year or you already do.

9. Hootsuite’s Social Media Trends 2023

The annual social media trends 2023 report by one of the most-used social media management platform is here. Hootsuite’s Marketing Reports are great to get an overview to know what might happen next year for social media managers. Not a heavily detailed report but you can saw it’s worth a short read for new marketers and businesses.

10. Microsoft Ads Top 3 Predictions for New Year Holiday Shopping

The Advertising platform shared 3 major trends that might lead the wave during January and New Year holidays. Backed by Microsoft Ad Data. A great read for retail marketers working in Fashion, Fitness, Food and Nutrition Industries.

11. A Report on Tiktok Publishers & Media Trends

This free report by Reuter talks about how Tiktok is becoming the center of News & Media. And how major trends take place on platform everyday. For Marketers, this report represents data that helps you understand how Trends & Media works on Tiktok. A long and educative read!

12. Facebook’s Consumer Touchpoint Report For Advertisers

This report by Meta platform “Facebook” is about 5 touch points brand needs to know about consuners to make them buy. This report also mentions a great formula to achieve all 5 touch points through Marketing & Advertising. Another Great Newly launched Report!

13. A Marketing Report Focused on First-Party Data & Marketing Trends In 2023

This free report by acquia talks about the approaches Online businesses are taking toward utilising first-party data. Other than that mentions how marketing organisations are working since new privacy concerns have made everything harder. A great read for next-gen marketers!

14. Discord’s Emoji Report on How they impact Social Media Users

GIFs and emojis are important part of social media marketing. Utilising Emojis on platforms like IG, Snap & Tiktok in your social content is important and most importantly Brand Emojis can help increase Email Open rates too. You can read this new report by Discord about Emojis to understand how to use them for your business.

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