Hi, My job is to curate best marketing resources and reports every week to help marketers. Here’s what I have found that might be helpful for you to get better at marketing.

1. TikTok & Twitter’s Content Calendars To Help you with Content Scheduling in 2023 

Both of these platforms launched content calendars to help social media managers & marketers with scheduling the content more easily for upcoming events. And also highlighted the best practices for campaigns during these events. It’s a free resource to help you make your job easier.

Here's TikTok's calendar and Twitter's  calendar. I hope it helps in content creation!

2. Facebook’s Widely Viewed Content Report for Q4 2022 

The platform published its quarterly report on what type of content gets seen on Facebook. This report is valuable to understand how Facebook is moving in terms of promoting content & moderating what doesn’t deserve to be seen on platform. 

3. Twenty-Three’s The state of Webinar Report 

This report helps you understand how advertising budgets regarding webinars are changing, how B2B is using webinars to increase customer engagement & trust. The platform “Twenty-Three” recently published their new edition of this report. It’s a must read. 

4. Adobe’s report on how retail market is changing & how consumers are interacting. 

This report talks about how inflation is affecting consumers & how they reacted during holiday season. This report is an index on how pricing changed during the shopping season to impact consumers. This is a great read for retail marketers. 

5. A Free Report on State of Marketing In 2023 

This report requires no-sign up and talks about different marketing channels from email to influencer marketing. This is a great read for marketers who look for data backed insights only, no BS. It’s also updated quarterly to help marketers find more relevant data. 

6. A Guide on What to do when someone steals your Blog Content 

The chances of your content getting stolen are increasing, especially with Generative AI. Content stealers can give your content to ChatGPT to revamp & post on their blog. This is a guide on how to send a DMCA notice in case someone stole your content. 

7. Tiktok Added 1,000+ New Insights to it’s free Tiktok Insights Dashboard

In case you didn’t knew, Tiktok have an Insights platform for advertisers where you can find insights & data on how other advertisers run their campaigns on Tiktok & what results they are getting from Ads. Recently they added 1,000+ insights to the platform. It’s a bookmark worthy resource! 

8. McKinsey’s report on how Personalization will impact Marketing in 2023 

This is my favourite out of all these resources, personalization is a growing trend in marketing. And McKinsey published one of the best & most insightful report on how to use personalization to make consumers buy more easily. This report will help you out throughout the whole year. 

9. Hivestack’s Free Library filled with Advertising Terms & Acronyms. 

This is a free library to help newbies in advertising & marketing understand the use of different terms, abbreviations & acronyms in the industry. And what they tell about a campaign. It’s another bookmark worthy resource for new marketers. 

10. Litmus’s New Report on Email Marketing 

This Report talks about email engagement trends that took place in 2022 & what we can predict regarding 2023 email trends. It’s a must read report to find best email sending times, how Apple Mailing system impacted marketers & much more details. This report is a great resource for email marketers. 

11. Google’s Updated Guide on Link Building 

In February, Google updated their guide on link building to provide marketers & SEOs better insights on how to use link building practices to rank better on Google Search. If you haven’t read the guide. You should check it out. 

12. Galactic Fed’s Report on Digital Marketing Trends 2023 

The Report talks about what you can expect from marketing in 2023. These type of reports are launched by every single marketing company but they have some data bites to help you reach more consumers this year + I have the report attached with no-sign up required to make sure you read only value. 

13. Facebook’s Report Culture Trends Report 2023 

This report launched last week (march) with this 50+ pages long report you can read about different cultures on social media and how brands are adopting those cultures to make sure the brand messaging resonates with their target audience. With that factor, this report is a nice read! 

14. Google’s Marketing playbook on First party data

The usage of first party data will increase this year and this new playbook by google can help marketers understand first-party data more easily & how they use it to understand their consumers & website visitors. It’s another bookmark worthy report to help you with marketing. 

15. A Report on How decision-making in B2B is impacting marketing 

This report surveying 1,100+ business leaders helps you to understand how B2B industries are making decisions that impact marketing. And also you can find insights on how marketers can use these learnings to do better at B2B marketing. 

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