Mar 12, 2023
5 min read
We have been told not to judge a book from its cover. But the reality is that this bias only works if we are provided context regarding the something and we still don’t show interest.
When you have absolutely 0 context about a book or piece of content like Youtube Video. Your Title Matters!
That’s why you need to learn secret to craft better Titles for your social media posts & Youtube Videos.
When you use “I” in the title you are building curiosity and relation with your audience. Because the title is introducing what you did and people interested more in your persona will like it.
And that helps in community building & strengths the relation with your audience.
Mr.Beast’s most viral videos with around 250M views include “I” in them putting him in context with something crazy.
That builds the relation with his audience because MrBeast = crazy stuff.
Using You (Target Audience) or “X person” in the video title attracts new audiences because now it’s about them.
If you watch Mr.Beast’s early content, he is using “Pewdiepie” & “Logan Paul” in context to steal their audiences because he was relevantly small compared to them.
That type of title builds audience focused on other people or a general audience helps to channel growth for his own community.
The ending words of your title are game changing because where the sentence reading time ends. They click on your video!
There are many factors used in Youtube video titles to build that hype to click & watch:
First is Time frame, mentioning a time frame in your title gives people an idea of what they will find in the video.
Like “I survived 50 hours buried alive” that gives context about they are going to watch a time lapse of how the hours went during that time.
Another example would be “Learn basics of Marketing In 10 Minutes only” that gives users a lot to consider watching your videos.
Second is List structure, To mention a list of things they will learn in the video. This framework used by some of the biggest channels like watchmojo, nectar, jubliee & many others.
Mentioning a number factor about X amount of things in the video makes people feel they get more in less time.
Third is possession factor, what they will get out of the video. Used by fitness coaches, finance related channels and many others.
It’s about mentioning in your title what the audiences gets out of the video or your content. Will they do better at finance, business or marketing?
Will they have a better understanding of X topic?
You have to mention these factors in the video to make them understand the value the video holds.
For example: “10 YouTube Tips to make you a better youtuber” - You will be better at YouTube at the end of the video.
Context like this in video plays an important role in building trust. But remember don’t overpromise in a title!
Overall the secret to writing best title like MrBeast is within your video.
Understanding how your audience will feel after watching the video & what desire your content fulfilled of X audience.
When you know the desire fulfilled in it, you will be able to write the title that attracts your ideal audience.
Because desire based titles attract the audience faster and you can never go wrong with them.
Now, are you ready to write your next viral title to become like MrBeast?
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