I’ve been telling creators and businesses to build an exit plan before it’s too late. The way social media algorithms are evolving. There will be only a content engine.
No Influencer, No Creator, No Social Media business. What we would have left is an AI-controlled content engine.
That engine never gives a creator or business enough time to build that connection. Or brand messaging. We all are going to be affected by this. Me too.
Join the newsletter today, Stay ahead of the curve!
January 19, 2023 - 4 min read
Your Pinterest Board needs to be well-optimized as it can impact your search traffic and help you rank higher on Google.
I've helped clients improve their ranking on Google search using simple hacks and tactics that align with Google's algorithm.
Your Pinterest board is a collection of various types of pins, each with different post descriptions and visual identities.
However, having 100 different captions and descriptions on each pin can confuse the algorithm, making it hard to define the niche of your Pinterest Board and rank it.
This is why writing a board description is crucial for ranking higher on Google Search.
Adding a board description is easy. First, open your Pinterest profile and find the board you want to write a description for.
Click on the three dots (•••) and select "edit board." From there, you can add a description and a board cover, which is also important for attracting more people from Google search.
Your board description should give an overview of your board in the least amount of words possible and entice the average Google user to click on your board.
A common mistake is to spam the board with keywords, which can ruin the user experience and prevent the board from ranking on Google.
To avoid this, use the following framework:
1. What - Share what your Pinterest board is about
2. How - Share how the board will help someone with a specific topic.
3. Why - Tell why they need to click on your board.
4. You can also mention a year (2023), number (100+ pins), style (Minimal Candles), or a provocative adjective to attract more people to your board and give them a stronger reason to click.
An example of a good board description using this framework is below, from Louise Myers, who has more than 1.3 million monthly visitors.
An example of a bad board description filled with only keywords and no context about the actual board is image below:
Don't try to attract more people by spamming keywords. Instead, focus on writing a board description that will help your potential followers and customers understand the purpose of the board and be more likely to engage with it in the long term.
To write better board descriptions, consider using a tool like Copy AI. It saves time and can generate better descriptions for your pins and boards. Simply enter small pieces of text about your pins and board to generate an attractive board description.
Copy AI is also useful for your other social media accounts to help you write your IG captions and tweets faster than others.
These tactics may not be highly effective, but they can help you improve conversions for your business.
First, try to mention your brand name in either the board title or board description to ensure that Pinterest users associate your business with the board.
Second, in some formats, Pinterest doesn't show your description within the app to users. Therefore, make sure you have a clear, keyword-rich title and a relevant board image. While the image is not necessary, it can be helpful.
Third, never use hashtags in your board description. It's not useful as boards on Pinterest and Google are not previewed by hashtag search.