I’ve been telling creators and businesses to build an exit plan before it’s too late. The way social media algorithms are evolving. There will be only a content engine.
No Influencer, No Creator, No Social Media business. What we would have left is an AI-controlled content engine.
That engine never gives a creator or business enough time to build that connection. Or brand messaging. We all are going to be affected by this. Me too.
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June 13, 2023 - 2 min read
YouTube has recently revised the eligibility requirements for the YouTube Partner Program (YPP), facilitating greater access to monetization tools for creators. The update is strategic, aiming to attract more creators to the YouTube Shorts feature, a domain currently less appealing due to relatively low pay. The intention is to spur short-form creators to achieve this new threshold and produce more captivating long-form content, thereby enhancing YouTube's growth relative to competitors like TikTok.
Previously, to qualify for the partner program, creators were required to have at least 1,000 subscribers and either 4,000 watch hours in the past year or 10 million Shorts views in the last 90 days. The new, more lenient conditions now include having 500 subscribers, 3 public uploads in the last 90 days, and either 3,000 watch hours in the past year or 3 million Shorts views in the last 90 days.
For creators, it's important not to interpret this shift as an excuse to stray from producing engaging long-form content. Even though the threshold is lower, competition will intensify with more creators vying for the spotlight. Producing compelling content remains key.
YouTube's affiliate shopping program will also be extended to U.S-based creators within the YPP, who have more than 20,000 subscribers. This offers an additional source of income as they can tag products in videos and Shorts, earning commissions.
This decision has potential revenue implications: the influx of new creators and resultant increase in monetizable content could lead to a decrease in Cost Per Mille (CPM) paid to creators. However, these changes also represent exciting opportunities for creators, making today a cause for celebration.
The amendments are initially applicable in the U.S., the U.K., Canada, Taiwan, and South Korea, with plans for future expansion to other countries where the YPP is available. Further details will be unveiled at the upcoming VidCon conference. This move, among others, demonstrates YouTube's commitment to providing novel monetization tools for Shorts creators.
Bear in mind, YouTube recently adjusted its policy regarding profanity in videos. Now, profanity in the first seven seconds of a video is permissible, particularly in music, a shift from the previous 15-second rule. This continues YouTube's ongoing efforts to enhance the experience for both creators and viewers.
Ultimately, the effect of these changes will be intriguing to observe. As YouTube seeks to outperform competitors and incentivize creators, we're likely to see an evolution in the platform's content landscape.
This was Jaskaran, I will be sharing more new Updates & insights on this latest Youtube partner program update in my newsletter.
Until then, You can read my article on writing Youtube viral titles like MrBeast.